It's another travel day and I'm heading back from Birmingham. During my visit I've spent a while in airports, rail stations and hotels. Surprisingly they all had Wifi. Not surprisingly (in rip off Britain) none of it was free.
I can't help but think someone is missing a beat here. They are all seeing wifi as a profit center (something to make money out of) instead of a cost center (something that is the cost of doing business, e.g. marketing). It strikes me that some of these guys could use a bit of their marketing budget to make the customer's visit more comfortable by providing free wifi. If not free, then surely they could do better than the £1 / minute that's on offer at the moment. Guys, you don't have to make money at every thing you do - especially if you are charging £2 odds for coffee at the same time!