Has anyone else noticed that ASDA seems to have removed it's 'Smart Price' options from their online shopping channel? Also, you can't get many bulk savings, i.e., you can't buy the kilo bag of something, you have to buy two half kilo bags at a greater price.
This makes me wonder if the large multiples will use the same tactics online as they used in the real world. In the real world, they opened large super store and priced everything cheaply. Then, once the local bakers, green grocers and butchers had all been put out of business by the competition, the prices at the super store began to creep up. Looks like they are doing the same thing online. Go in low to get market share then slowly increase the spend / person.
Then again, why am I surprised? ASDA are owned by WalMart now aren't they? 'Nuff said really.