Over on his site, Steve Clayton has a post about the "Blue Monster". In this post Steve says that Microsoft is in a transitional period from the Microsoft of old, to the Microsoft yet to come. He also says that Microsoft has great stories to tell and they should do more to bring them to the attention of the public.
Whilst this is undoubtedly true, it isn't the full story. Any good news that Microsoft bring to the attention of the public will be seen as publicity, for that is what it is. Now that doesn't mean that Microsoft shouldn't do it, it just means that they also have to be more subtle. What Microsoft also has to do is to enthuse bloggers like me to write about (and use) their products. Only then will Microsoft's stories get out to the wider public.