Underneath the Internet advertising economy is a key metric that dictates how properties are valued and how online media is bought and sold - the page view. While it's not the only way to measure the health of a site (time spent and unique users are among the others), it's still very popular. Unfortunately, the trusty page view is on life support and I give it four years to live.
Source: Micro Persuasion
Or not as it happens. The thing is the page view measures just that, how many times a page was viewed, and the marketing geeks think that is important for some reason. Okay, in the future there's not going to be such a thing as the "page view" as all pages will be widgetized (my the Americans love to verb their nouns don't they?) so instead of a page all coming down the line at once, a page will be made up of one or more widgets that will be loaded on demand, making up the page. Therefore, the page view will not die, it'll just become the widget view.
The thing is, as most pages will be made up of two or more widgets, overnight page view numbers will become widget view numbers and those values will double or treble (to account for the widgets making up the page). Watch out for the hype surrounding those figures. :)