This is why the MPAA doesn't want you to be able to rip your legally purchased DVDs/CDs

With the purchase of the "Superman Returns" physical DVD, Wal-Mart said customers can also choose from three video download format options -- $1.97 for portable devices, $2.97 for PCs/laptops, and $3.97 for both portable players and PC/laptops.

It's just another way for them to screw more money out of the consumer. Clearly, the retailer has never heard of fair use

The retailer said the physical/digital DVD bundle would offer customers the flexibility to watch the Warner Bros. movie on their TV, portable devices as well as their computers.

Wrong!! Fair use allows us to do this. If I've bought a DVD I should be able to watch it on any device I own, not only the ones the MPAA say I'm allowed to watch it on. This concept is totally corrupt and the government should put a stop to it. I mean I don't have to buy a different car to drive on different kinds of roads, I don't have to buy a different iron to iron different kinds of clothes and I don't have to buy different cups to drink different beverages; there is no justification for the MPAA to insist that I buy different formats of the same DVD to watch it on different devices.

Source: CNN