Research released by Nielsen Analytics reported some podcasts are downloaded 2 million times a month. Larry Gerbrandt, vice president and general manager of the unit of VNU that size of an audience means there's money to be made in podcasting, now, and more in the future.
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Which sounds good, but (and there’s always a but) Gerhrandt was unable to name any shows with such an audience. So we’ll need to take the numbers with a pinch of salt for the time being I guess.
Tag: Podcasting